Coca-Cola: Sharing What Matters, Adam Brown; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.
Notes while listening to the video...
First, listen and Review what is being said. Not just in a crisis, what are people talking about already? Then create content like that (gives ideas of what to say).
Secondly, Respond to the community.
Thirdly, Record - video is the future - dah.... take with a specific purpose - be educationally entertaining. What is the most interesting content.
Redirect - Cross pollinate and link everything together. Goal is to make sure everyone can find everything. Link to other websites who talk about similar information.
